CBS Achieves Unprecedented Multiplatform Viewership Success in 2024-25

CBS Original Tracker poster with forest backdrop, CBS multiplatform viewership.

CBS Tops Broadcast Networks: A Historic Milestone

As the 2024-25 broadcast season ends, CBS has made waves by securing the top position in Nielsen’s new ratings measurement. With an average of 9.1 million viewers across all platforms, CBS emerges as the number one broadcast network, showcasing its ability to compete in a rapidly evolving landscape of entertainment. This new methodology assesses original series with a minimum of four episodes, measuring viewership over traditional and digital platforms, shedding light on how audiences consume media today.

Breaking Down the Ratings: CBS’s Standout Shows

CBS’s success can largely be attributed to its portfolio of original programming, with 11 shows making it into the top 20 rankings. The Sunday night drama series Tracker led the charge, attracting an impressive average of 17.5 million viewers, proving that engaging storytelling resonates well with audiences. Following CBS, NBC and ABC claimed the second and third spots, respectively, with NBC's Chicago PD averaging 9.8 million viewers. This highlights the competitive spirit among broadcast networks and the growing desire for quality entertainment.

Streaming vs. Broadcast: A Look at the Giants

While CBS celebrated its achievements, it's essential to acknowledge the powerhouse that is Netflix, boasting an astonishing average of 27.1 million viewers, primarily thanks to its blockbuster series Squid Game. This staggering number emphasizes the ongoing battle between traditional broadcast networks and streaming platforms. As viewing habits shift, the challenge for broadcasters is to innovate and attract viewers in this flourishing digital era. Amazon’s Prime Video also holds its ground, with its crime series Reacher averaging 18.1 million viewers, indicating its competitive edge in quality original content.

Implications for the Future of Broadcasting

The results from this season’s ratings not only celebrate CBS's achievement but also prompt a discussion about the future of broadcasting. As networks adapt to new viewing behaviors, understanding audience preferences will be crucial. The trend of integrating technology and storytelling may become the key to maintaining relevance in the industry. For CBS and its competitors, leveraging data-driven insights to enhance viewer engagement can lead to a sustainable future.

As the landscape of television continues to evolve, staying informed about these shifts is important for viewers, creators, and industry professionals alike. By engaging with the latest trends, audiences can appreciate the storytelling efforts that shape their viewing experiences today.

Success Stories

3 Views

0 Comments

Write A Comment

Related Posts All Posts

09.11.2025

Navigating AI Slop: The Crucial Fight for Brand Authenticity

Update The Rise of AI Slop: What's Behind the Trend?We're living in a time when the internet is being inundated with a new type of digital content referred to as "AI slop.” This term describes the alarming surge of low-quality, AI-generated images and videos that flood our feeds. Whether it’s bizarre imagery or nonsensical videos, the term encapsulates the growing frustration of consumers grappling with the inundation of unoriginal and subpar content. Brands in the AI Age: How Authenticity MattersIn reaction to this phenomenon, some brands are embarking on a mission to differentiate themselves through authenticity. Brands like BMW are stepping forward to contrast their unique identity with the sea of generic AI offerings. By leaning into real stories and human experiences, they’re striving to earn back consumer trust. This shift signals a new chapter in marketing where brands must navigate the delicate balance between technology and genuine human connection. The Consumer Backlash and the Future of CreativityThe growth of AI-generated content has prompted consumers to push back, demanding more authenticity and creativity from brands. Consumers now crave connections that motivate brand loyalty, pushing marketers to rethink their strategies. The future is clear: as AI technologies evolve, the focus on realness will become a driving force in maintaining relevance in the marketplace. Those brands that embrace authenticity over the allure of quick, flashy ads will lead the way in this ever-changing landscape.

09.10.2025

Exciting New Criteo-Powered Retail Ads Launch Through Google: Here's What You Need to Know

Update Advertisers Can Soon Tap into Criteo-Powered Retail Ads via Google If you're an advertiser looking to enhance your online presence, you're in for some exciting news. A new partnership between Google and Criteo is set to revolutionize how sponsored product ads function within the retail space. This partnership allows advertisers to purchase ads directly on various retailers' websites through Google’s established ad management platform. Why This Partnership Matters for Advertisers Launching in a limited beta this fourth quarter, this collaboration could simplify the logistics of ad buying, making it easier for smaller brands and agencies to navigate the complex world of retail advertising. By streamlining access to over 200 retail partners globally, Criteo aims to funnel new advertising dollars into retail media networks, enhancing opportunities for brands looking to connect with customers at crucial shopping moments. The Competitive Edge: Criteo Vs. Rivals This move comes at a critical juncture for Criteo, as competition intensifies among smaller players in the adtech space. By expanding its offerings through Google's powerful platform, Criteo might fend off rivals while simultaneously helping retailers optimize their ad inventory. As Sherry Smith, Criteo's president of retail media, notes, retailers seek more demand, and this collaboration could provide just that. What This Means for the Future of Retail Advertising While the partnership opens up avenues for more demand, it also poses challenges such as potential price commoditization of ad services. If Google opts to extend similar retail ad partnerships to competitors, we could see a shift where ad serving prices are pushed lower, impacting revenue for adtech firms like Criteo. Regardless, the overall sentiment is optimistic. Google’s Bill Reardon emphasizes the importance of empowering advertisers and agencies with comprehensive insights into their advertising performance, a feature that enhances campaign effectiveness. As these innovations continue, the retail advertising landscape is poised for significant transformation. Get Ready for Enhanced Retail Advertising With these developments, advertisers should prepare for simplified access to robust retail ads. As the beta test unfolds, keep an eye on how this partnership could redefine advertising strategies and effectiveness in the retail sector.

09.09.2025

DeepIntent's $637M Investment: Pioneering AI in Healthcare Advertising

Update DeepIntent Secures Major Investment to Advance Healthcare AdvertisingDeepIntent, a key player in the healthcare adtech space, has successfully secured a remarkable $637 million investment from private equity firm Vitruvian Partners. This significant funding enables DeepIntent to further develop its innovative AI-driven tools aimed at enhancing how pharmaceutical companies market their services and engage with potential patients.The Push for Personalized HealthcareThis investment not only marks a vital moment for DeepIntent, but it also reflects a larger trend towards personalized, patient-centered healthcare solutions. As noted by Vitruvian Partners, the rise in data availability and machine learning capabilities is creating an environment ripe for more impactful connections between brands and audiences. This shift aligns with modern healthcare's focus on delivering tailored patient experiences.Harnessing AI for Better Patient OutcomesCEO Chris Paquette emphasized the transformative potential of this funding: "This investment is a powerful vote of confidence... It affirms our mission to responsibly connect these worlds so that patients and doctors alike can access the knowledge they need to make informed decisions about life-changing treatments." By combining clinical data with advanced media decision-making, DeepIntent is uniquely positioned to utilize AI in ways that could significantly improve patient outcomes.DeepIntent's Proven Track RecordSince its inception in 2016, DeepIntent has established itself by providing access to a vast health data marketplace and helping brands curate custom audiences effectively. Impressively, it services 19 of the top 20 global life sciences companies, showcasing its credibility and reliability in an increasingly competitive market.The Future of Healthcare AdvertisingThe timing of this investment comes on the heels of DeepIntent's recent launch of a free ad-supported TV offering targeted at reaching healthcare audiences on premium streaming platforms. This move indicates a visionary approach, adapting to changing media consumption trends while ensuring healthcare advertisers have meaningful access to their target demographics.If DeepIntent continues on this trajectory, it could redefine standards in healthcare advertising, marrying technology with genuine healthcare needs.

CBS Achieves Unprecedented Multiplatform Viewership Success in 2024-25

CBS Tops Broadcast Networks: A Historic Milestone

Breaking Down the Ratings: CBS’s Standout Shows

Streaming vs. Broadcast: A Look at the Giants

Implications for the Future of Broadcasting

Terms of Service

Privacy Policy

Core Modal Title