Ciro Sarmiento Departs Colle McVoy: What It Means for the Agency

Ciro Sarmiento's Departure Sparks Change at Colle McVoy

The creative realm at Colle McVoy is shifting as Ciro Sarmiento, the Chief Creative Officer (CCO), has officially departed after a brief tenure of less than two years. His departure, confirmed by agency CEO Jessica Henrichs, signals a significant transition period for the agency, which is now on the lookout for a suitable replacement. Sarmiento's exit, described as a culmination of months of planning, comes with appreciative remarks from Henrichs, who expressed heartfelt thanks for his contributions.

A Creative Journey

Sarmiento's career began at Ogilvy & Mather in Colombia, where he transformed his role from copywriter to creative director. His journey took him to various agencies like LatinWorks, Leo Burnett, and Saatchi & Saatchi, honing his skills in creative leadership. Throughout his career, he has spearheaded impactful campaigns for high-profile brands including Anheuser-Busch and PepsiCo, showcasing his ability to resonate with diverse audiences.

Agency Rebranding and New Directions

Colle McVoy is evolving, with not only the leadership change but also recent wins like becoming the creative Agency of Record for Dairy Queen and Vitamix. With the refreshed leadership under Henrichs and the newly appointed president, Obele Brown-West, the agency looks poised to amplify its creative vision moving forward.

Looking Ahead

As the agency navigates this transition, the departure of Sarmiento opens opportunities for fresh perspectives and approaches to creativity. The next chapter for Colle McVoy will undoubtedly be shaped by the incoming leader, who will carry forward Sarmiento's legacy while redefining the agency's potential in the competitive marketing landscape.

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Ciro Sarmiento Departs Colle McVoy: What It Means for the Agency

Ciro Sarmiento's Departure Sparks Change at Colle McVoy

A Creative Journey

Agency Rebranding and New Directions

Looking Ahead

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