Discover the Most Engaging Celebrities in Super Bowl Commercials 2026

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Super Bowl Celebrities: Who Engaged Us This Year?

The Super Bowl isn’t just about the thrilling game; it's also a pivotal moment for advertisers to capture audience attention through high-impact commercials featuring celebrities. In 2026, data from EDO showed that a staggering 62% of ads included big-name stars, compelling brands to fork out millions for their star power. But which celebrities truly drove consumer engagement? According to EDO’s latest findings, MrBeast emerged as the standout, topping the engagement index with over 3,700 metrics that tracked viewer activity.

The Most Engaging Super Bowl Stars

Following MrBeast, Hollywood heartthrob Brad Pitt made a surprise appearance in a Netflix ad for a sequel to his film 'Once Upon a Time in Hollywood,' resulting in a significant spike in online searches. Chris Hemsworth, known for his superhero roles, secured the third position with his whimsical Amazon ad, showcasing that humor remains a winning strategy.

Notably, social media influencers are still carving their niche in the advertising landscape, with EDO's CEO Kevin Krim emphasizing that mainstream celebrities dominated this year's lineup. Despite an underrepresented influencer presence, big names like Sabrina Carpenter and the Backstreet Boys also showcased their talents, proving that nostalgia can still resonate with audiences.

Insights for Future Super Bowl Advertisers

This year’s ad engagement indicates a rich avenue for brands. While classic stars performed well, the rise of digital creators suggests that the marketing landscape is evolving. Advertisers must consider integrating both traditional celebrity glamour and fresh influencer content to capture diverse audiences. As the Super Bowl continues to be a breeding ground for creativity in marketing, understanding these dynamics is vital for brands to thrive.

Looking Ahead: What Will Shape Future Ads?

As brands prepare for future Super Bowls, the key takeaway from this year is to balance celebrity appeal with authentic, relatable content. Influencers like MrBeast show us that engagement isn’t just about star power; it’s also about connection—an element that can no longer be overlooked.

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Discover the Most Engaging Celebrities in Super Bowl Commercials 2026

Super Bowl Celebrities: Who Engaged Us This Year?

The Most Engaging Super Bowl Stars

Insights for Future Super Bowl Advertisers

Looking Ahead: What Will Shape Future Ads?

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