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September 22.2025

2 Minutes Read

FedEx's Witty Ads Challenge Old Workplace Norms Using Technology

Professional woman in office, part of FedEx workplace ads

FedEx's Humorous Take on Office Dynamics

FedEx is shaking up the corporate narrative with their recent ad campaign, which highlights the absurdity of outdated office power moves. Through clever humor, they illustrate how behaviors like arriving fashionably late or maintaining unnerving eye contact are more cringe-inducing than powerful.

Changing Workplace Norms

In an age where adaptability and technology reign supreme, FedEx's ads suggest that authentic power comes not from traditional displays, but from leveraging modern solutions. The brand aims to redefine what it means to be influential in today's workspace, positioning itself not just as a logistics service, but as a partner for enhancement and growth.

Creating a Connection with Humor

The campaign, created by BBDO NY and launched during NFL games, cleverly identifies the contrasts between old-school corporate antics and current needs. The witty portrayal encourages viewers to rethink their approach to professionalism, underscoring that real advantages come from efficiency—an aspect perfectly aligned with what FedEx offers.

Outreach Across Multiple Platforms

This humorous campaign isn’t confined to television. FedEx plans to expand its reach through various digital mediums, making sure the message resonates across social channels as well. By engaging with audiences where they are, the company strengthens its role as a go-to solution for contemporary business challenges.

Final Thoughts

With this campaign, FedEx has successfully highlighted the need for a shift in workplace culture. As companies evolve, so should the behaviors and actions of those who work within them. As they embrace technology, FedEx believes that businesses can thrive with collaboration over competition.

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FedEx's Witty Ads Challenge Old Workplace Norms Using Technology

FedEx's Humorous Take on Office Dynamics

Changing Workplace Norms

Creating a Connection with Humor

Outreach Across Multiple Platforms

Final Thoughts

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