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January 17.2026

2 Minutes Read

Honoring John Gentry: His Impact on Adtech and Human Connections

John Gentry Adtech Pioneer smiling in a black shirt against plain background.

Remembering a Trailblazer: John Gentry's Legacy in AdTech

John Gentry, the CEO of OpenX, a pioneer in the adtech industry, has passed away after a courageous battle with cancer at age 58. His life and career have left a significant imprint on the world of advertising and technology, reflecting both professional success and profound personal connections. As Gentry noted in his poignant final message on LinkedIn, he recognized that he lived a full life filled with meaningful relationships, and that legacy will endure among those he touched.

A Visionary Leader in AdTech

At OpenX, Gentry was credited with steering the company through the rapidly changing digital advertising landscape. His role was instrumental in the development of header bidding and the advancement of supply-side identity technology, innovations that shaped the industry. Colleagues commend him not just for his business acumen but also for his personal touch. Matt Sattel, OpenX's president, reflected that Gentry was both a mentor and a friend, showing how leadership can intertwine with humanity.

Building Relationships: A Reflection on Impact

Gentry's approach to leadership was about more than just results; it was about fostering authentic relationships. Chris Gaglia, a former employee, shared how Gentry's initial hesitance to hire him due to concerns over his surfer lifestyle quickly transformed into a strong bond built on shared interests. These stories resonate across the industry, illustrating how personal connections drive innovation and productivity.

The Future of AdTech Without Him

As the industry navigates challenges such as evolving privacy regulations and competition from major players like Google, the absence of Gentry’s guidance presents a significant gap. Leaders in advertising must now think about how to carry on his legacy, balancing business needs with a people-first approach. Gentry’s vision for merging ethical leadership with strategic insights sets a standard that the industry should strive to uphold.

Conclusion: A Call to Remember and Inspire

In remembering John Gentry, it’s essential not only to honor his accomplishments but also to inspire others to embody his values. Consider how you can foster meaningful relationships in your professional life, whether in tech or any other field. His legacy challenges us to blend ambition with empathy, a reminder that success is best when shared with others.

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Honoring John Gentry: His Impact on Adtech and Human Connections

Remembering a Trailblazer: John Gentry's Legacy in AdTech

A Visionary Leader in AdTech

Building Relationships: A Reflection on Impact

The Future of AdTech Without Him

Conclusion: A Call to Remember and Inspire

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