Add Row
Add Element
affiliate success stories hub favicon image
update
Affiliate Success Stories Hub
update
Add Element
  • Home
  • Categories
    • Success Stories
    • Marketing Tips
    • Strategy Insights
    • Expert Interviews
    • Case Studies
    • Tools & Resources
    • Industry News
July 17.2025
2 Minutes Read

Craig McKee Returns to Phoenix as KNXV Anchor: A New Era in Local News

Professional headshot of a smiling man in a suit, studio lighting.

The Return of Craig McKee: A Familiar Face Back in Phoenix

Exciting changes are afoot at KNXV, Scripps’ ABC affiliate in Phoenix, as newly appointed anchor Craig McKee embarks on a fresh journey in his career. McKee, who previously anchored at Scripps owned WCPO in Cincinnati, is thrilled to return to the city he considers home after making a significant mark in the industry.

A Local Connection That Resonates

What makes McKee’s move particularly special is his deep-rooted connection to Phoenix. Growing up in the area and attending Ironwood High School, he isn’t just returning to a job; he’s coming back to his community. With his wife also hailing from Phoenix, McKee brings a personal touch that will surely resonate with viewers. His commitment to engaging with the community is evident, stating, “I look forward to sharing compelling stories and connecting with our viewers on issues that matter most to them.”

Elevating Storytelling in News Broadcasts

At ABC15, McKee’s arrival is seen as a vital enhancement to their news coverage. News Director Mitch Jacob expressed great enthusiasm about McKee’s expertise in journalism, declaring it will strengthen their connection with local audiences. “His extensive experience and passion for in-depth storytelling will enhance our news coverage,” Jacob emphasized. In a time when viewers crave authenticity and connection, McKee's storytelling approach aligns with the shifting dynamics of news reporting, focusing on narratives that impact everyday lives.

What This Means for the News Landscape

This transformation is indicative of an evolving news landscape where personal stories and local connections become fundamental in broadcasting. Viewers are searching for anchors who can bridge the gap between news and community, and appointments like McKee’s may very well set a precedent for future hires in the industry.

As Craig McKee settles into this exciting new role at KNXV, it raises the question: how will local anchors shape the future of news, and what stories will they bring to the forefront? Stay tuned to find out!

Success Stories

0 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
07.18.2025

ABC News Unveils Exclusive Series on Disney+: What You Need to Know

Update Introducing ABC News' New Short-Form SeriesAs the media landscape evolves, ABC News is paving the way with a new daily show titled What You Need to Know, set to stream exclusively on Disney+. Hosted by prominent correspondents James Longman and Rachel Scott, this series aims to deliver concise and impactful news updates, perfect for today’s fast-paced world.What’s Unique About This Show?Launching on July 21 at 6 a.m. ET, What You Need to Know is ABC News’ first original daily news program designed specifically for the Disney+ platform. In a society where the appetite for quick, digestible content is surging, this show promises to offer “smart, bite-sized commentary” on the most crucial stories of the day, as noted by Alisa Bowen, Disney+ president. By summarizing the headlines and key moments in under 10 minutes, the program fits seamlessly into the morning routines of busy viewers.The Response to Streaming NewsThis move taps into a growing trend among news organizations aiming to cater to audiences who prefer streaming content over traditional television. As viewers increasingly seek convenience, short-form news programs meet their needs with the added benefit of flexibility. Shows like this continue to emerge as networks explore innovative ways to reach their audiences.Historical Context of News ConsumptionThis latest development mirrors shifts in media consumption habits over recent years, particularly with the rise of digital platforms. With the likes of TikTok and Instagram leading the charge in engaging news formats, traditional media outlets are adapting by launching their own short-form content to stay relevant. The introduction of What You Need to Know is just one example of how ABC News is responding to these market demands.What This Means for ViewersFor viewers, this new series opens up fresh avenues to engage with the news without overwhelming their schedules. Its format not only makes staying informed easier but also encourages viewers who may not typically consume news to tune in. As content continuously evolves with audience preferences, this initiative signifies a step towards meeting the modern viewer's needs.

07.16.2025

Rita Ferro's New Role: Advancing Social Impact as Ad Council Chair

Update Rita Ferro Steps Up: New Leadership Role at Ad Council Rita Ferro, Disney's president of global advertising, has been appointed as the new chair of the Ad Council's Board of Directors. Ferro takes over from Tara Walpert Levy, emphasizing a pivotal transition in leadership for an organization that has been instrumental in addressing significant social issues for over 80 years. Strengthening the Mission In her new position, Ferro will collaborate closely with the Ad Council's executive team and Board of Directors to further the council's mission of leveraging communication to tackle pressing societal challenges, including mental health awareness, anti-violence campaigns, and combating hate. Experience at Disney and its Advantages Ferro’s vast experience at Disney, where she has served for 26 years, positions her excellently to influence the council's initiatives. Leading global ad sales for Disney’s diverse portfolio—including ABC, ESPN, and Hulu—Ferro understands how powerful media can create significant societal impact. This insight will be invaluable as she navigates her new responsibilities. Plans for the Future One of Ferro’s notable responsibilities as chair will be co-chairing the upcoming Ad Council’s 2025 Annual Public Service Award Dinner. This event is crucial for raising funds to support the council’s mission and will honor prominent figures like NFL Commissioner Roger Goodell. A Commitment to Impact Lisa Sherman, the Ad Council's president and CEO, expressed confidence in Ferro's ability to drive impactful initiatives, citing her longstanding dedication since joining the board in 2019. Ferro's leadership is expected to propel the Ad Council's goals to new heights. A Legacy of Leadership The transition in the Ad Council leadership is not just a change of names but a reinforcement of its commitment to addressing the social issues that matter most. As Ferro embarks on this new chapter, the industry watches closely, hopeful for innovative initiatives that resonate with the public and inspire change.

07.15.2025

Unlock Your Creativity with Starbucks' Secret Menu for Rewards Members

Update Starbucks Unveils a Special Offer for Rewards Members Starting July 14, Starbucks is treating its Rewards members to an exclusive peek into its much-rumored "secret menu." With the addition of this unique feature in the mobile app's "offers" tab, customers can now explore four delightful beverage combinations not found on the standard menu at participating locations. Imagine sipping on drinks like the refreshing "dragonfruit glow-up" or a comforting "lemon tea with pearls," each crafted to bring a new twist to your Starbucks experience. Exciting Opportunities Await But that’s not all! To celebrate this exciting debut, Starbucks invites customers to unleash their creativity by submitting their favorite drink customizations for a chance to influence the secret menu. By sharing your masterpiece, you could not only see your drink come to life but also compete for a grand prize of $25,000. This competition, which runs through July 20, is sure to spark some fun and tasty ideas! Get Ready to Vote on Your Favorite Creations Once the submissions are in, the top four creations will be showcased for voting on Starbucks' Instagram from August 18 to 20. The finalists will get the privilege of seeing their unique beverages featured on the secret menu from August 18 to 25, along with a $5,000 prize. The stakes are high, as the grand prize winner will walk away with $25,000—a real incentive to let your creativity shine. Why Customization Matters This latest initiative not only emphasizes Starbucks' commitment to personalizing the customer experience, but it also showcases the importance of community engagement in the brand's marketing strategies. In an era where brands are increasingly seeking authentic connections with their customers, Starbucks’ new approach is a fascinating case of how companies can leverage user-generated content to foster loyalty and excitement. Will you join in on the fun and submit your drink idea? Remember, the sweeter the drink, the greater the chance to secure your spot in Starbucks’ illustrious secret menu! So get creative and let your taste buds lead the way!

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*