Add Row
Add Element
affiliate success stories hub favicon image
update
Affiliate Success Stories Hub
update
Add Element
  • Home
  • Categories
    • Success Stories
    • Marketing Tips
    • Strategy Insights
    • Expert Interviews
    • Case Studies
    • Tools & Resources
    • Industry News
May 14.2025
2 Minutes Read

Shannon Cake's Last Broadcast at WPTV: A Legacy of Advocacy and Excellence

Shannon Cake WPTV farewell celebration with smiling woman in yellow.

Shannon Cake Leaves a Legacy at WPTV

After nearly three decades of impactful journalism, Shannon Cake will bid farewell to WPTV, the NBC affiliate based in West Palm Beach, Florida. Cake's final broadcast is set for Friday, marking the conclusion of her illustrious 29-year career with the station.

A Journey Rooted in Advocacy

Shannon Cake's path to prominence began in radio when she worked for an NPR affiliate. Her transition into television news was marked by a position at WMBB-TV in Panama City before joining the WPTV team in 1996. Throughout her tenure, she has championed the causes of her community and advocated for viewer concerns, such as her notable investigative work that unveiled unsanitary practices in nail salons.

Celebrating Achievements and Impact

Her dedication to journalism has not gone unnoticed. Over her impressive career, Cake has garnered a remarkable 26 Emmy Awards, showcasing her commitment to excellence and integrity in storytelling. This wealth of accolades reflects not only her skill but also her unwavering commitment to revealing the truth for her audience.

A Touching Farewell

As Shannon prepares to sign off, WPTV has prepared a tribute video that commemorates her remarkable contributions to local news. The heartfelt gesture is a testament to how integral Cake has been to the station and the viewers she served faithfully.

What This Means for the Future of Local Journalism

Shannon Cake's departure raises questions about the future of local journalism in an ever-evolving media landscape. The importance of trustworthy reporting cannot be overstated, and as veteran journalists like Cake retire, the emphasis on nurturing emerging talents will be vital to continue connecting communities with the stories that matter most to them.

Success Stories

6 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
07.18.2025

ABC News Unveils Exclusive Series on Disney+: What You Need to Know

Update Introducing ABC News' New Short-Form SeriesAs the media landscape evolves, ABC News is paving the way with a new daily show titled What You Need to Know, set to stream exclusively on Disney+. Hosted by prominent correspondents James Longman and Rachel Scott, this series aims to deliver concise and impactful news updates, perfect for today’s fast-paced world.What’s Unique About This Show?Launching on July 21 at 6 a.m. ET, What You Need to Know is ABC News’ first original daily news program designed specifically for the Disney+ platform. In a society where the appetite for quick, digestible content is surging, this show promises to offer “smart, bite-sized commentary” on the most crucial stories of the day, as noted by Alisa Bowen, Disney+ president. By summarizing the headlines and key moments in under 10 minutes, the program fits seamlessly into the morning routines of busy viewers.The Response to Streaming NewsThis move taps into a growing trend among news organizations aiming to cater to audiences who prefer streaming content over traditional television. As viewers increasingly seek convenience, short-form news programs meet their needs with the added benefit of flexibility. Shows like this continue to emerge as networks explore innovative ways to reach their audiences.Historical Context of News ConsumptionThis latest development mirrors shifts in media consumption habits over recent years, particularly with the rise of digital platforms. With the likes of TikTok and Instagram leading the charge in engaging news formats, traditional media outlets are adapting by launching their own short-form content to stay relevant. The introduction of What You Need to Know is just one example of how ABC News is responding to these market demands.What This Means for ViewersFor viewers, this new series opens up fresh avenues to engage with the news without overwhelming their schedules. Its format not only makes staying informed easier but also encourages viewers who may not typically consume news to tune in. As content continuously evolves with audience preferences, this initiative signifies a step towards meeting the modern viewer's needs.

07.17.2025

Craig McKee Returns to Phoenix as KNXV Anchor: A New Era in Local News

Update The Return of Craig McKee: A Familiar Face Back in Phoenix Exciting changes are afoot at KNXV, Scripps’ ABC affiliate in Phoenix, as newly appointed anchor Craig McKee embarks on a fresh journey in his career. McKee, who previously anchored at Scripps owned WCPO in Cincinnati, is thrilled to return to the city he considers home after making a significant mark in the industry. A Local Connection That Resonates What makes McKee’s move particularly special is his deep-rooted connection to Phoenix. Growing up in the area and attending Ironwood High School, he isn’t just returning to a job; he’s coming back to his community. With his wife also hailing from Phoenix, McKee brings a personal touch that will surely resonate with viewers. His commitment to engaging with the community is evident, stating, “I look forward to sharing compelling stories and connecting with our viewers on issues that matter most to them.” Elevating Storytelling in News Broadcasts At ABC15, McKee’s arrival is seen as a vital enhancement to their news coverage. News Director Mitch Jacob expressed great enthusiasm about McKee’s expertise in journalism, declaring it will strengthen their connection with local audiences. “His extensive experience and passion for in-depth storytelling will enhance our news coverage,” Jacob emphasized. In a time when viewers crave authenticity and connection, McKee's storytelling approach aligns with the shifting dynamics of news reporting, focusing on narratives that impact everyday lives. What This Means for the News Landscape This transformation is indicative of an evolving news landscape where personal stories and local connections become fundamental in broadcasting. Viewers are searching for anchors who can bridge the gap between news and community, and appointments like McKee’s may very well set a precedent for future hires in the industry. As Craig McKee settles into this exciting new role at KNXV, it raises the question: how will local anchors shape the future of news, and what stories will they bring to the forefront? Stay tuned to find out!

07.16.2025

Rita Ferro's New Role: Advancing Social Impact as Ad Council Chair

Update Rita Ferro Steps Up: New Leadership Role at Ad Council Rita Ferro, Disney's president of global advertising, has been appointed as the new chair of the Ad Council's Board of Directors. Ferro takes over from Tara Walpert Levy, emphasizing a pivotal transition in leadership for an organization that has been instrumental in addressing significant social issues for over 80 years. Strengthening the Mission In her new position, Ferro will collaborate closely with the Ad Council's executive team and Board of Directors to further the council's mission of leveraging communication to tackle pressing societal challenges, including mental health awareness, anti-violence campaigns, and combating hate. Experience at Disney and its Advantages Ferro’s vast experience at Disney, where she has served for 26 years, positions her excellently to influence the council's initiatives. Leading global ad sales for Disney’s diverse portfolio—including ABC, ESPN, and Hulu—Ferro understands how powerful media can create significant societal impact. This insight will be invaluable as she navigates her new responsibilities. Plans for the Future One of Ferro’s notable responsibilities as chair will be co-chairing the upcoming Ad Council’s 2025 Annual Public Service Award Dinner. This event is crucial for raising funds to support the council’s mission and will honor prominent figures like NFL Commissioner Roger Goodell. A Commitment to Impact Lisa Sherman, the Ad Council's president and CEO, expressed confidence in Ferro's ability to drive impactful initiatives, citing her longstanding dedication since joining the board in 2019. Ferro's leadership is expected to propel the Ad Council's goals to new heights. A Legacy of Leadership The transition in the Ad Council leadership is not just a change of names but a reinforcement of its commitment to addressing the social issues that matter most. As Ferro embarks on this new chapter, the industry watches closely, hopeful for innovative initiatives that resonate with the public and inspire change.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*