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January 21.2026

2 Minutes Read

Liquid I.V. taps Ejae: A Super Bowl Teaser That Hits Home

Ejae Liquid I.V. Super Bowl Teaser featuring young woman singing.

Liquid I.V. Brings Star Power to Super Bowl

This year's Super Bowl promises to be a game-changer—not just for football fans, but for health-conscious viewers as well. Hydration brand Liquid I.V. is stepping into the spotlight with its first-ever commercial during the Big Game. The ad features rising star Ejae, known for her role in KPop Demon Hunters, providing a fresh take on Phil Collins' classic song “Against All Odds.” The teaser, which showcases Ejae in a glamorous bathroom setting, hints at what’s to come. Liquid I.V. aims to emphasize the importance of hydration, showcasing it in a fun and relatable manner.

Why the Bathroom is the Best Concert Venue

In a charming twist, Ejae claims that the bathroom is the ideal spot for singing. Describing her experience, she remarks on the superb acoustics found in such a space. "Where’s the best place to sing? It’s the bathroom," she says, adding a relatable touch for those who might have belted out a tune while getting ready in front of the mirror.

A Super Bowl Ad with a Purpose

This ad marks a significant milestone for Liquid I.V., aligning itself with a wave of health-focused brands to counter the typical junk food image associated with the Super Bowl. Marketing Chief Stacey Andrade-Wells mentions their ambition to treat this campaign like a Hollywood blockbuster, highlighting the ad’s insightful soundtrack as a key element. Andrade-Wells is optimistic that this push will solidify Liquid I.V.'s place in the cultural zeitgeist beyond just hydration.

More Than Just a Song

Ejae views her rendition of Collins’ song as not just a cover, but as a personal reflection on perseverance. She believes the song resonates deeply, whether it’s about love, ambition, or overcoming struggles. This adds an emotional layer to the commercial, enhancing its appeal.

Catch the Full Performance on Social Media

While Ejae won't be featured in the main Super Bowl spot, fans can look forward to a longer cut of her performance on Liquid I.V.'s social media channels. It’s a clever strategy to keep viewers engaged and excited about the brand’s ongoing efforts to promote health and wellness.

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Liquid I.V. taps Ejae: A Super Bowl Teaser That Hits Home

Liquid I.V. Brings Star Power to Super Bowl

Why the Bathroom is the Best Concert Venue

A Super Bowl Ad with a Purpose

More Than Just a Song

Catch the Full Performance on Social Media

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