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October 02.2025

2 Minutes Read

MSNBC's Steady Ratings Contrast Fox News' Decline During September 2025 Ratings Week

Ranking graphic with CNN, Fox News, MSNBC logos for September 2025.

MSNBC Holds Steady Amidst a Tumultuous Ratings Landscape

The week of September 22, 2025, marked a significant moment for MSNBC as it became the only major cable news network to avoid declines in viewership, both in total viewers and the crucial Adults 25-54 demographic. This achievement stands out, especially as the network approaches a crucial transition away from the NBCUniversal News Group family.

In contrast, Fox News faced a challenging week, experiencing declines across all measurement categories. Despite being the most-watched cable news network, its numbers reflected a dip, with total viewers falling by 8% in primetime and 14% in total day. In this same time frame, MSNBC reported steady viewer trends, averaging 853,000 total viewers in primetime and gaining 1% in the demo, while showing a 2% increase in total day viewers.

The Competitive Landscape of Cable News Viewing

Fox News dominated the ratings with 14 of the top 15 most-watched shows, led by the iconic "The Five," which attracted an impressive 3.731 million total viewers. However, despite this dominance, the number of viewers has shown a year-over-year decline, raising questions about viewer retention strategies. For cables like CNN and MSNBC, which have recently struggled with viewer losses, understanding these ratings shifts and their implications is critical.

What's Driving Viewership Patterns?

As the media landscape evolves, understanding the shifts in viewer behavior is essential. Factors such as topical coverage, network branding, and audience engagement strategies play crucial roles. For instance, while Fox News still leads overall ratings, the question remains: are traditional cable news habits changing permanently?

Future Trends in Cable News Ratings

Looking ahead, several trends could shape the future of cable news ratings. Factors such as increasing digital consumption, the rise of streaming platforms, and changing viewer demographics will influence how networks adapt their strategies. Networks must evolve and innovate, particularly as they seek to connect better with younger viewers, who are critical to the future sustainability of cable news.

Decision-Making in a Changing News Environment

For news consumers and network executives alike, understanding these recent data trends can provide critical insights into viewership patterns and preferences. Engaging with audiences through interactive content and digital platforms may become necessary to maintain relevance in this competitive landscape.

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MSNBC's Steady Ratings Contrast Fox News' Decline During September 2025 Ratings Week

MSNBC Holds Steady Amidst a Tumultuous Ratings Landscape

The Competitive Landscape of Cable News Viewing

What's Driving Viewership Patterns?

Future Trends in Cable News Ratings

Decision-Making in a Changing News Environment

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