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Rita Ferro Steps Up: New Leadership Role at Ad Council
Rita Ferro, Disney's president of global advertising, has been appointed as the new chair of the Ad Council's Board of Directors. Ferro takes over from Tara Walpert Levy, emphasizing a pivotal transition in leadership for an organization that has been instrumental in addressing significant social issues for over 80 years.
Strengthening the Mission
In her new position, Ferro will collaborate closely with the Ad Council's executive team and Board of Directors to further the council's mission of leveraging communication to tackle pressing societal challenges, including mental health awareness, anti-violence campaigns, and combating hate.
Experience at Disney and its Advantages
Ferro’s vast experience at Disney, where she has served for 26 years, positions her excellently to influence the council's initiatives. Leading global ad sales for Disney’s diverse portfolio—including ABC, ESPN, and Hulu—Ferro understands how powerful media can create significant societal impact. This insight will be invaluable as she navigates her new responsibilities.
Plans for the Future
One of Ferro’s notable responsibilities as chair will be co-chairing the upcoming Ad Council’s 2025 Annual Public Service Award Dinner. This event is crucial for raising funds to support the council’s mission and will honor prominent figures like NFL Commissioner Roger Goodell.
A Commitment to Impact
Lisa Sherman, the Ad Council's president and CEO, expressed confidence in Ferro's ability to drive impactful initiatives, citing her longstanding dedication since joining the board in 2019. Ferro's leadership is expected to propel the Ad Council's goals to new heights.
A Legacy of Leadership
The transition in the Ad Council leadership is not just a change of names but a reinforcement of its commitment to addressing the social issues that matter most. As Ferro embarks on this new chapter, the industry watches closely, hopeful for innovative initiatives that resonate with the public and inspire change.
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