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January 06.2026
2 Minutes Read

TBPN's Growing Influence: Why Major Brands Like Shopify Join the Buzz

TBPN brand sponsorships billboard in urban setting.

The Rise of TBPN: Where Technology Meets Entertainment

In an age where tech and entertainment increasingly intertwine, TBPN has emerged as a leading daily video podcast that captures the pulse of the industry. Hosted by Jordi Hays and John Coogan, this energetic show has recently attracted high-profile sponsors including Shopify, Plaid, and AppLovin, showcasing its growing influence. Presented in a fast-paced format akin to a financial sports center, TBPN dives deep into the latest M&A, venture capital, and tech innovations each weekday morning at 11 a.m. PT.

Changing Perspectives on Tech Content

The growing roster of sponsors at TBPN signals a shift in how brands view tech-related content. Companies are beginning to realize that tech discussions can drive meaningful engagement and brand awareness, going beyond traditional advertisements. This evolution is seen echoed in the way creators and brands are now approaching partnerships, as highlighted in discussions around the creator economy where brands are shifting from quick hype to lasting relationships.

The Impact of New Sponsors

Securing partnerships with major industry players like Shopify and Plaid not only adds credibility to TBPN but also reflects a broader trend where tech influencers and traditional advertisers collaborate in innovative ways. These partnerships are crucial as they create unique synergy that fosters deeper connections with audiences eager to explore the ever-expanding intersection of technology and commerce.

Looking Ahead in Tech Media

As TBPN continues to flourish, future trends indicate that the show will further spotlight emerging technologies, market dynamics, and the changing landscape of digital commerce. For brands, these developments present both challenges and opportunities as they harness the power of storytelling and user engagement to turn fleeting moments into impactful narratives.

In a rapidly evolving digital age, staying informed about platforms like TBPN is essential. Not only do they offer insights into the world of tech, but they also highlight how innovation reverberates through various industries, shaping the future of business.

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01.17.2026

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01.16.2026

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