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Jessica Laszewski's New Journey in Media Leadership
In a significant move within the television industry, Gray Media has appointed Jessica Laszewski as the general manager of WSAW, the CBS affiliate located in Wausau, Wisconsin. Laszewski, who has a rich history of leadership within the media sector, previously served as the news director for WMTV in Madison, Wisconsin, where she achieved remarkable success.
A Proven Track Record
Under Laszewski's guidance, WMTV experienced a surge in news viewership and underwent a noteworthy digital transformation that enhanced its multi-platform presence. This transformation didn’t go unnoticed, as her newsroom received the prestigious RTDNA Regional Edward R. Murrow Award for Overall Excellence multiple times, showcasing the high-quality journalism and innovative practices she fostered during her tenure.
Wausau's Future Looks Bright
Laszewski's appointment marks a new chapter for WSAW, a station she hopes to lead back to the limelight. Her experience isn't limited to just one station; she has held various roles across multiple networks, including previous positions at WSAW itself. Having honed her skills in producing and executive roles at stations like WEAU and WBAY, Laszewski brings a wealth of experience and knowledge to her new position.
What to Expect from WSAW
This leadership change comes at a time when the media landscape is evolving rapidly. With viewers increasingly consuming content across various platforms, the insights Laszewski has gained during her time at WMTV will be pivotal as WSAW navigates its own digital transformation. Starting her new role on July 21, 2025, stakeholders are optimistic about the direction in which she will steer the station.
As the media industry continues to shift, it will be exciting to watch the changes Laszewski will implement at WSAW. Her track record proves she has what it takes to lead and evolve a news station in today’s dynamic environment.
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