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August 05.2025

2 Minutes Read

Rediscover the Whimsical World of McDonaldland This Summer

Animated McDonaldland scene with iconic characters for McDonaldland Promotion.

McDonald’s Takes a Nostalgic Trip Back to McDonaldland

This summer, McDonald's invites fans to rediscover a whimsical world that many remember fondly from their childhood—McDonaldland. The iconic fast-food chain is celebrating its beloved characters and playful setting, originally launched in the 1970s, through a limited-time promotional menu featuring a McDonaldland Meal.

A Tasty Throwback with a Twist

The McDonaldland Meal, available starting August 12, includes fan favorites such as signature fries and the choice of a Quarter Pounder with Cheese or ten-piece Chicken McNuggets. Adding to the fun is the strikingly colored Mt. McDonaldland Shake, evoking blue ‘lava’ and pink clouds, inspired by the fictional volcano at the center of McDonaldland.

Collectible Memories: More Than Just a Meal

As part of this engaging promotion, McDonald’s is offering fans collectible tins filled with postcards and stickers featuring the likes of Ronald McDonald, Grimace, and the Hamburglar. Jennifer “JJ” Healan, McDonald’s vice president of U.S. marketing, emphasizes that this campaign connects the nostalgic past with the present, creating new experiences for both old fans and new generations.

Immersive Experiences Await

In an effort to provide even more enjoyable connections, McDonald’s has launched a dedicated website: McDonaldland.com. This site will feature a variety of entertaining content, including trip itineraries and lore about favorite characters. Additionally, fans can participate in a summer tour around the U.S., featuring appearances at events like ThriftCon and the Daytona 500.

Engagement Through Innovation

McDonald's is not stopping at traditional marketing methods. The brand is also employing a new 30-second TV commercial to promote the nostalgic journey into McDonaldland and is even planning a unique takeover within Fortnite, aiming to engage a younger audience in a familiar digital space.

Nostalgia Meets Modern Marketing

As competition heats up among fast-food chains, McDonald’s is creatively leveraging the charm of its vintage characters to stand out in a crowded market. By intertwining nostalgia with digital experiences, the brand continues to cultivate strong connections with its audience.

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